Y2K Called, and It's Bringing Icy Blue Eyeshadow Back—Here's How to Wear It Now


As a nineties baby, my first foray into makeup was very heavily influenced by 2000s beauty trends, in all its frosted lipstick and skinny brows glory. Thankfully, those are two things we’ve left behind, but one Y2K-inspired trend has been trickling back onto runways and red carpets alike and shows no sign of stopping. Get ready to welcome back icy blue eyeshadow.

Pastel blue eyeshadow was that girl during the early 2000s. Think Kylie Minogue’s baby blue eye shadow in her Love At First Sight music video in 2001 or Beyonce’s icy frosted eye-makeup look at the Dreamgirls film premiere. It was everywhere then, and it’s making a case to be one of 2024’s biggest makeup trends, with MAC makeup artist Terry Barber touting a blue eye shadow revival this year.

Beyonce with icy blue eyeshadow

(Image credit: Getty Images)

How to Wear Icy Blue Eyeshadow

The 2000s saw very frosted blue pigments, but we’re seeing a more modern take in 2024, with matte and subtle satin finishes that feel cool again. Many recent looks feature a whole wash of colour over the lid in a matte finish, or subtle accents that give a nod to the trend. If you’re ready to embrace your pastel-blue eye shadow era with a modern twist, scroll ahead to see the chicest looks we’ve found to update the look for 2024.

Hailey Bieber icy blue eyeshadow

How pretty is this wash of colour over Hailey Bieber’s lids?

Lily Rose Depp icy blue eyeshadow

I’m totally obsessed with this Y2K-inspired look on Lily Rose Depp, which features a true icy-toned blue applied all over the lid and up to the brow bone for a dramatic effect.

icy blue eyeshadow

(Image credit: Launchmetrics Spotlight)

The throwback look was also spotted on the A/W 24 runways, with this baby-blue lid look at Connor Ives.

icy blue eyeshadow

Celebrity makeup artist Patrick Ta paired this icy blue hue with winged eyeliner on Camila Cabello.