"Ugly" Shoes, Barn Coats, and Under-$500 It Bags—The 10 Hottest Buys for Fall, Period


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It’s official: these ten items are defining fall 2024 style. While we like to make lofty predictions before each season starts about which pieces will break through the fashion noise and earn viral status, it’s now time to report on what is actually resonating in the wild. We may have dissected the runways and newest collections months ago, but now that Lyst has released its Q3 2024 Report, we’re not just observing which items are becoming popular and buzzy IRL, but we have the hard proof to show for it.

The report named the world’s ten hottest products that have managed to break through as *the* ones to know. According to the platform, the formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app to determine what people are coveting and shopping the more than anything else. The results? The under-$500 It bag that Bella Hadid has singlehandedly make viral and nearly sold-out. The controversial “ugly” shoes that London fashion people are loving. The celeb-adored It sneakers that are replacing Adidas Sambas. Below, discover the top 10 hottest products of fall 2024, according to the Lyst Index for Q3.

10. The Frankie Shop Pleated Piper Pants