Propeller Launches as First dApp Built on River Protocol



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[PRESS RELEASE – New York, NY, June 26th, 2024]

New Web3 Community Platform Aims to Improve Product Feedback and User Engagement

Today, LCA announces the launch of Propeller, the first decentralized application (dApp) built on the open-source communications protocol, River. Propeller is set to transform the way product teams engage with their users, gather meaningful product feedback, and build community.

LCA, renowned for collaborating with top brands like Nike, Reddit, Dropbox, Opensea, and Moonpay, has been consistently developing innovative, community-centric products. Propeller represents an opportunity for legacy social platforms to step into the next phase of community collaboration, emphasizing purpose-built online spaces designed to meet the unique needs of specific communities.

“LCA was founded with the mission of connecting the disconnected through products that bring people together,” said Greg Isenberg, CEO of Late Checkout. Propeller is all about helping early-stage product teams connect directly with users who love (and hate) them. We’re thrilled to see Propeller launch on the River Protocol, focusing on privacy, security, and giving users real ownership in the community. It’s a new era for feedback.”

Propeller challenges the status quo of one-way user feedback systems by facilitating dynamic conversations between users and product teams. On Propeller, users can interact directly with team members, share ideas, and engage with other power users, all while being rewarded for their valuable input. This community-driven approach ensures that feedback is not only collected but acted upon, fostering a sense of belonging and investment among users.

Brian Meek, co-founder and CTO of HNT Labs, the web3 venture studio behind the River Protocol, highlighted the significance of this launch: “The River Protocol was designed to empower communities with enhanced privacy, security, reputation, and ownership. Propeller is a perfect example of how these principles can be applied to create a more engaged and valued user base. We are thrilled to support Propeller as the first dApp on our protocol and look forward to seeing its impact on community engagement and product development.”

With River’s token-gated memberships and on-chain verification, Propeller ensures that product feedback comes from verified community members. Each membership exists as a non-fungible token (NFT), providing proof of early adoption and enabling users to gain reputational value. This integration allows for exciting future opportunities, such as gifting and airdropping rewards based on reputation, granting access to exclusive communities, and offering new feature previews to top contributors.

Propeller is a community platform aimed at enhancing user engagement and collaboration between users and product teams. By leveraging the capabilities of the River Protocol, Propeller is creating a new standard between companies and their most dedicated users, ensuring that every voice is heard and every contribution is recognized.

For more information about Propeller and to see product examples, users can visit propeller.chat.

To get started with River, users can visit river.build.

About LCA

LCA is a product innovation agency under the Late Checkout holding company umbrella. Founded in 2020 by Greg Isenberg and Theo Tabah, LCA is the industry leader in developing ‘Community-Based Products’. Over the last 4 years they have partnered with some of the world’s most notable brands to define their futures and build products their communities love.

About HNT Labs 

Here Not There Labs (HNT) is a web3 venture studio dedicated to digital communication innovation, helping online communities engage more efficiently and effectively. HNT Labs has built the on-chain communication platform, Towns, which is built on the open-source protocol, River. HNT is crafting novel communication models that empower online communities with programmable, self-governed spaces, fostering authentic and meaningful interactions. With a commitment to shaping the future of digital connectivity, HNT is supported by significant investment, including a $25.5 million Series A funding from notable firms like a16z crypto, Benchmark, and Framework.



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