From Designer to Entrepreneur: How Kaelen Haworth Started Absolutely Fabrics

For Kaelen Haworth—creative consultant, stylist, and visionary behind Absolutely Fabrics—fashion transcends beyond a passion. A Parsons graduate, Haworth embarked on her fashion journey by creating her eponymous fashion line, Kaelen. The brand’s success was undeniable, earning it a coveted spot in the CFDA Incubator and a presence in esteemed retailers like Intermix and Shopbop. Building on this foundation, she launched Second Sight, a direct-to-consumer and size-inclusive brand that exemplified her commitment to accessible and stylish fashion.

Yet Haworth’s path took an unexpected turn, leading her into the world of editorial and celebrity styling in 2020—ultimately highlighting her adaptability and creative flair and showcasing her innate ability to seamlessly move between different facets of the fashion world. This September, Haworth’s journey is set to take another exciting turn with the opening of Absolutely Fabrics in Toronto. This concept store is poised to be more than just a retail destination. It will stock an eclectic mix of designer and vintage pieces, serving as a creative studio space and hosting an array of engaging programming, including trunk shows, shoots, and product-launch events. Absolutely Fabrics is set to become a vibrant hub where fashion enthusiasts can explore, create, and connect.

Haworth’s evolution within the fashion industry is a testament to her unwavering commitment to pushing boundaries and embracing new challenges. Listen to the latest episode of Second Life to hear how Haworth decided to take a major leap of faith by pivoting her position within the fashion industry and discover how she plans to evolve Absolutely Fabrics.

Next: Meet the Dynamic Duo of Blended Strategy Group: Allison Statter and Sherry Jhawar

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