Raise your hand if you remember the Kylie Lip Kit craze of 2016. Everyone was trying to get their hands on the latest launch—it was a cultural phenomenon. The Kylie Lip Kit craze also jump-started something else: a major obsession with matte liquid lipsticks.
For the better part of 2016, gloss seemed practically outlawed. Liquid lipstick was the moment, and the more matte the better. The problem with the liquid lipstick formulas then mostly had to do with the formulas. Matte liquid lipsticks of yesteryear were often drying, flaky, and even chalky.
Now, matte liquid lipsticks are having something of a renaissance. Don’t worry. They’re not like the formulas we used to cake on. This year, matte liquid lipsticks are being made in ways we’ve never seen before. Think comfortable, non-drying formulas that don’t flake off or look too matte—just the perfect amount. Keep reading for our favorite launches this year.