Every Editor I Know Raves About This Brand's Range of Under-£15 Mascaras, So I Put Them to the Test

Of all the drugstore makeup brands, Maybelline has a special place in my heart. A mainstay in my makeup bag since my very first exploration into the makeup world, Maybelline has been responsible for some of my all-time favourite affordable makeup products over the years. Who else remembers saving up pocket money to purchase their very first tube of Great Lash Mascara?

From the always reliable Instant Age Rewind Eraser Concealer to the iconic pink and green packaging of Great Lash Mascara, Maybelline has stood the test of time for a reason—the quality of the brand’s products are every bit as good as their high-end, luxury counterparts.


While the brand covers everything from foundation and blusher to lipsticks and lipglosses, chances are when you think of Maybelline, you probably think of mascara first. Aside from the aforementioned Great Lash, the brand is also known for Sky High Mascara (which famously went viral on TikTok) and Lash Sensational Mascara (yep, that curved brush)—all featuring innovative formulas and high-tech applicators that set their results apart. Whether your lash goals are volume, length, or curl, (or all of the above) Maybelline has something for everyone. And the best part? Purchasing a Maybelline mascara certainly won’t break the bank.

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