Apparently, I've Been Applying Hair Masks Incorrectly for 15 Years—5 Mistakes You *Don't* Want to Make

If your typical wash routine begins and ends with shampoo and conditioner, you might want to rethink your life decisions (said with love) and learn how to apply a hair mask as part of your hair rituals. Don’t worry, adding in that extra step doesn’t require too much maintenance. Chances are your hair could use extra attention, especially if it’s color-treated or you regularly use hot tools. Think about it: a deeply nourishing treatment that restores moisture, repairs damage, and gives your hair the kind of shine that would make someone mistake it for a wig? Take it from me and my bleached-blonde ‘do—it’s so worth it. A hair mask is like a ‘lil spa day for your hair!

Even if you don’t have overly processed hair, you can still reap the benefits of hair masks. And don’t think they’re just a glorified version of your regular conditioner. As Philip B., celebrity hairstylist and founder of his eponymous haircare line, puts it: “Conditioners are your basic moisturizer, your daily dose of nourishment, while a hair mask is a more intense, dense treatment formulation designed for deeper penetration, support for structure, and hair repair.” Philip B. goes on to say that it’s akin to the difference between “getting your steps in daily with a lightweight workout vs. your trainer creating a workout pushing your body with heavy strength training sets” that target specific muscle groups. “Both are important parts of your physical wellbeing, and both products are important for your hair health,” he explains.