It's My Job to Find Amazing Shopping Picks—These 27 New-In Buys Have My Full Attention Right Now

Sponsor Content Created With Free People

As a fashion editor, it’s safe to say that curating a chic wardrobe is second nature to me. My job revolves around discovering pieces that feel timeless yet exciting, practical yet elevated—basically, the ones that will have you saying, “I need that in my life.” Whether it’s a wear-everywhere blazer or the kind of dress that becomes the star of your rotation, I pride myself on spotting the winners before they hit everyone else’s radar. It’s not just about knowing what’s trending, but finding those items that fit seamlessly into your existing wardrobe whilst offering something fresh. So, when I say a few pieces from one of my favourite brands—Free People—have recently caught my full attention, you trust that they’re worth a closer look.

When it comes to sourcing both versatile staples and standout pieces, Free People is the destination I consistently recommend—even to friends who wouldn’t call themselves fashion savvy. The brand’s aesthetic strikes the perfect balance between laid-back and polished, meaning there’s something for just about everyone. Case in point: I’ve lost count of how many times my sister has “borrowed” my go-to Free People jacket (it works equally well with jeans or thrown over a dress). And don’t get me started on the cult-classic flares—they’ve been a wardrobe mainstay of mine for years. Free People has a knack for creating pieces that feel personal, whether you lean towards bohemian prints or minimalist staples, and that’s exactly why it remains a favourite.

Whilst a mention of Free People likely brings to mind breezy summer dresses and festival-ready outfits, the brand’s winter collection deserves just as much attention. This season, the new arrivals section is packed with cosy knits, effortless outerwear and elevated basics that make layering a joy rather than a chore. I’ve already bookmarked a faux-shearling jacket that feels like a winter MVP, a cable-knit sweater perfect for fireside evenings and a metallic midi skirt that’s practically begging to be worn to every festive event on my calendar. Finds like these—wearable, versatile and subtly statement-making—make shopping the winter collection such a treat.