U Beauty's New 5-Minute Peel Is Like a Spendy Celeb Facial in a Bottle


Tina Craig is busy. As a multi-hyphenate entrepreneur, investor, and mother, the U Beauty founder doesn’t always always have time to invest in an hour-long facial. Sure, it would be lovely to get pampered by an esthetician before each and every event on the docket, but alas, regular visits are not realistic for her on-the-go lifestyle.

So she did what any busy woman (well, one with a thriving luxury skincare brand) would do—she whipped up a five-minute facial in a bottle. I became obsessed with the idea of an at-home (or anywhere!) professional-level product that yields instant revival and boosted glow in a matter of minutes, especially one that doesn’t require any downtime for recovery,” Craig says exclusively to Who What Wear. “Essentially, a five-minute dramatic reset without risk of irritation or visible barrier disruption.”